Communication and Branding Policy
Comms and Branding
1. RATIONALE AND PURPOSE
1.1 The West Australian Rowing Club understands communication is critical to create a cohesive, inclusive and supportive club environment
1.2 The West Australian Rowing Club is committed to building a brand that represents professionalism, inclusivity and sporting excellence
1.3 This policy aims to provide guidance regarding official Club-sanctioned communication, use of the WARC crest, and informal intra-club communication such as social networking
2.1 The Club crest will be the official logo of the WA Rowing Club
2.2 The crest may be used in letterhead, right-aligned, on correspondence from the WA Rowing Club that is signed by President, Captain or relevant delegate on behalf of the management committee
2.3 The Club crest may be used on official WARC uniforms as approved by the management committee
2.4 The Club crest may not be used on any uniforms that are restricted to specific cohort without approval of the committee. This includes seasonal squad or crew-specific clothing.
2.5 Any use of the Club crest outside the above guidelines requires approval of the Committee
3. NEWSLETTER AND EMAIL
3.1 Members will be encouraged to subscribe to the WARC newsletter as the official mode of communication on club matters
3.2 The Club newsletter should be the first place for important communique affecting all members, including social events and club milestones such as the Annual General Meeting
3.2a The Club newsletter should be sent no more than once a fortnight unless for special notification to reduce nusiance email traffic
3.3 When appropriate, group emails should use a “BCC” function to discourage “reply-all” emails that can create nuisance email traffic
3.4 All members of the WA Rowing Club are expected to use email and electronic communication responsibly when communicating about Club-related matters. Unreasonable personal criticism, offensive language and emails that would cause distress will not be tolerated.
4. SOCIAL NETWORKING – CLUB
4.1 The West Australian Rowing Club executive officer, President, Captain or relevant communications delegate may create and operate social networking profiles in the name of the WA Rowing Club, with the permission of the Management Committee
4.2 All posts published under the banner of the WA Rowing Club should be accurate, fact-checked and capable of substantiation
4.3 All posts under the banner of the West Australian Rowing Club should support our brand goal of professionalism, inclusivity and sporting excellence and abide by the relevant network’s fair use policy
5. SOCIAL NETWORKING – PERSONAL
5.1 Members may voluntarily join social networking groups under the banner of the WA Rowing Club. It is not a requirement.
5.2 Members are expected to post appropriately on social networking sites associated with the WA Rowing Club, with the primary aim of being authentic, respectful and constructive.
5.3 Members who post malicious, misleading or unfair content about others, or the WA Rowing Club, may be subject to disciplinary action
5.4 Groups created under the banner of the WA Rowing Club must include the President, Captain or relevant communications delegate in a role of administrator
5.5 Social Networking should not be the primary mode for disseminating important Club information and should not replace formal newsletters.