The club has the ambition of being the pre-eminent rowing club in WA in terms of attraction and retention of members, success on the water in competitive regattas, participation of members in both competitive and non-competitive rowing and affiliation with corporate partners for both financial support and provision of members.
The club also is building a strong link with a number of schools to promote a young membership to complement its existing strong Masters' component.
As part of its strategic plan, the club has defined the following goals:
Encourage participation in the sport of rowing and contribute to the fitness and well being of Perth workers;
Develop a strong financial independence based on income from the Function Room and Sassy's on the Swan;
Develop a strong corporate partnership, leveraging off our unique location within the Perth CBD;
Develop a new annexe to the boatshed, in a more quiescent location on the river, to ensure that river access is maintained, as further development encroaches on the original site;
Reflect a broad cross-section of the community in our membership through affiliation with schools and businesses;
Become a successful rowing club in the ARAWA, as measured by the association in judging the club of the year, as well as the Pennant winner based on regatta success, involvement in the RWA sub-elite program, involvement in club-based, WAIS-sponsored elite rowing program, development of rowing in schools through both the schools-club link program and the development of a strong coaching culture within the club.